Reported 8/23/2023 · Research by Buildremote
Hero Digital left California for Illinois in 2023. The company employs approximately 485 people, though it is unclear how many were directly affected by the relocation.
In Buildremote's database of companies leaving California, Hero Digital is one of 2 companies that have moved to Illinois — 1% of our total database, and one of 31 that left (15% of all tracked departures) in 2023. Hero Digital is also one of 71 companies with between 100 and 999 employees to have left the state, accounting for 34% of all relocations in our database.
"Hero Digital, a tech consulting company with private equity ownership, will no longer call San Francisco home. The firm is shifting its headquarters to Chicago as part of an Aug. 14 merger with consulting firm Avionos, which is based in the Illinois city." — Source
When did Hero Digital leave California?
Hero Digital left California in 8/23/2023.
Where is Hero Digital headquartered now?
Hero Digital relocated its headquarters to Illinois after leaving California.
Companies cite a consistent set of reasons for leaving California: taxes, regulation, and the cost of living. Executives have pointed to the ability to reduce state corporate tax rates by more than a third after relocating, and many describe searching for a "more sustainable place to do business." California's regulatory environment is frequently mentioned — in the state, "local rules could dictate how the company chooses board members, for instance."
Talent is another major factor. While California has long been a talent magnet, executives now describe finding "a great talent pool" in their new states — and the ability for employees to actually afford to live there. As one CEO put it, their employees can be homeowners in Texas, "which in the Bay Area is virtually impossible."
Others cite cultural reasons: an "increasing intolerance and monoculture of Silicon Valley," and a desire to find a state with "a strong economic climate with low taxes, reasonable regulations, and a high-caliber workforce." States like Texas, Florida, and Arizona have actively marketed themselves as alternatives — Arizona, for instance, offering "the ideal conditions of being business-friendly, offering a high quality of life at reasonable cost."
For many companies, the decision comes down to practical business needs: "our business needs, opportunities for cost savings, and team members" — and an acknowledgment that there were "some symmetries in the way that the Bay Area works that just didn't really work well for us."
Buildremote Research
Every company that has left California since 2020. Destinations, dates, employee counts, and sources — all in one spreadsheet.
Hero Digital isn't the only company to have left California for Illinois. Buildremote tracks 2 companies that have relocated from California to Illinois since 2020.
Want to track the entire trend of companies leaving California since 2020? See the statistics and notable companies who have left. Or, access the entire database of 207+ companies.
Data compiled by Buildremote. Last updated May 25, 2026. Sources linked above.