Report: The Corporate DEI Tracker

Company

Category

Sentiment

Action

Detail

Amazon

Company is hiring for a DEI role

Positive

Have a DEI-related job posting in Nashville, TN

Hiring for 'Certification Specialist, Supplier Diversity and Inclusion'

American Airlines

Company reduced or ended DEI

Negative

Reduced/removed DEI from 10K

"In American Airlines’ 2024 10-K, the company didn’t include a section on DEI – it had DEI sections in each of the four prior years."

Apple

Company publicly defends DEI

Positive

Shareholders voted against anti-DEI proposal

A proposal aimed to dismantle Apple’s DEI initiatives, citing potential legal risks and alignment with recent political directives. However, an overwhelming 97% of shareholders voted against this measure.

Berkshire Hathaway

Company is fielding a shareholder proposal

N/A

Requesting designated DEI board committee

An individual investor requests that Berkshire Hathaway designate a board committee to oversee the company’s diversity and inclusion strategy across its holding companies. The resolution states that human capital oversight at the board level will empower Berkshire’s companies to ensure meritocratic workplaces.

Cotsco

Company publicly defends DEI

Positive

CEO shared public comment

“If these are the policies you see as offensive, I must tell you I am not prepared to change,” he wrote back to the concerned customer.

Disney

Company reduced or ended DEI

Negative

Removed certain DEI policies

1. Cut DEI references in its annual report 2. Ended the "Diversity & Inclusion" performance factor used to evaluate executive compensation 3. Closed the "Reimagine Tomorrow" initiative, which previously amplified underrepresented voices

Gap Inc.

Company publicly defends DEI

Positive

Set DEI Goals

"Gap has set multiple DEI goals focused on racial diversity; by 2025, it seeks to increase representation of Black store leaders by 50% and double Black and Latinx-identifying employees in its US region."

Johnson & Johnson

Company publicly defends DEI

Positive

Hired For A DEI Role

"We are searching for the best talent for Global Diversity, Equity & Inclusion (DEI) Insights & Engagement Leader."

Kroger

Company publicly defends DEI

Positive

Won A DEI Workplace Award

"The Kroger Co. (NYSE: KR), today announced it has been recognized as a Best Workplace for Diverse Professionals by Mogul, a diversity-focused HR tech and recruitment firm. Kroger ranked in the top three among the list of 100 honorees."

Mastercard

Company is fielding a shareholder proposal

N/A

Requesting company cease DEI-related activities

The National Legal and Policy Center (NLPC) has submitted a proposal to Mastercard over executive pay and DEI goals. The proposal asks the board of directors’ Human Resources and Compensation Committee to consider eliminating discriminatory DEI and ESG goals from compensation inducements.

McDonald’s

Company is facing a lawsuit

N/A

Targeted Programs Complaint

The American Alliance for Equal Rights (AAFER) filed a lawsuit against McDonald's challenging the legality of it's HACER scholarship program claiming that it discriminates against non-Hispanic people.

McDonald’s

Company is fielding a shareholder proposal

N/A

Requesting company cease DEI-related activities

The National Legal and Policy Center (NLPC) submitted a shareholders' proposal requesting the McDonald's Board of Directors’ Compensation Committee revisit its incentive guidelines for executive pay, and to identify and consider eliminating discriminatory DEI goals from compensation.

Morgan Stanley

Company is hiring for a DEI role

Positive

Have a DEI-related job posting in Alpharetta, GA

Hiring for 'Diversity, Equity & Inclusion Vice President'

Nike

Company publicly defends DEI

Positive

Hired For A DEI Role

"Nike has named Kizmet Mills as its new DEI chief, making her the fifth person to fill the role since 2020."

PepsiCo

Company reduced or ended DEI

Negative

Dismantled DEI department

On February 20, Robby Starbuck shared on X a list of actions that PepsiCo plans to take in regard to its DEI policy.  To summarize: PepsiCo will no longer have a DEI team, program, or policy.

Pfizer

Company made a change to its DEI policy

N/A

Altered DEI language and focus

Pfizer has updated its DEI web page to say ‘Merit-Based Diversity, Equity, and Inclusion: Who We Are.’ The company added 'Merit-Based."

Procter & Gamble

Company publicly defends DEI

Positive

Issued Public Statement (Interview, Blog, Press)

“Equality and inclusion is good for our business … this cannot and will not change,” P&G CEO Jon Moeller said in a statement to The Enquirer. “It’s critical to who we are and what we do, to our principles, values and purpose and most importantly to winning.”

Procter & Gamble

Company publicly defends DEI

Positive

CEO shared public comment

“Equality and inclusion is good for our business … this cannot and will not change,” Moeller said. “It’s critical to who we are and what we do, to our principles, values, and purpose, and most importantly to winning.”

Starbucks

Company reduced or ended DEI

Negative

Adjusted DEI stance based on public and/or shareholder votes

Starbucks’s equality, social and governance goals will be part of a longer-term incentive program that makes up about 25% of bonuses that no longer mentions DEI, referring instead to “talent. Starbucks retains inclusion and diversity goals within its overall compensation structure, a spokesperson said in a statement.

Verizon

Company publicly defends DEI

Positive

Issued Public Statement (Interview, Blog, Press)

In a recruiting email from Verizon to AT&T employees, the company said, "If you're looking for a culture of learning that fosters diversity, equity, and inclusion with room to grow, our V Team may be the place for you."