Marketing Meeting Agendas For 5 Scenarios
This is part of our series on meeting agenda templates. You can edit these marketing meeting agendas in Google Docs or Word or print them out.
Meeting Agenda Templates > Meeting Agendas By Department > Marketing Meeting Agenda
I ran a marketing agency for six years before starting Buildremote. So, I have lots of experience running marketing meetings. But on the other hand, I think most meetings are terrible (here’s some proof: we cut way down on our meeting cadence and I think most companies’ meetings are killing them).
Since you’ve landed on this article, maybe you and I agree! Here are five real marketing meeting agendas I used to run marketing teams. Click below to jump to a marketing meeting agenda example that fits your needs:
1. Marketing Team Meeting Agenda Template (Internal)
Access the free agenda in Docs | Download all 50 for $47
Purpose: To get everyone on the same page about the metrics/results, the initiatives planned to drive the results, and to discuss new ideas to pursue or roadblocks to clear.
Template:
- Frequency: Weekly, Monthly
- Attendees: Marketing team members, Marketing Manager/Director
- Duration: 45 minutes
Agenda:
- Reporting (15 minutes)
- For small teams, this could be one person presenting the marketing metrics/dashboard
- For large teams, this could be specialists or department heads reporting on metrics for their areas (SEO, PPC, social, tradeshows, etc.)
- Sprint/Project Management Review (10 minutes)
- What was completed in the previous sprint/week/month?
- What wasn’t?
- What got in the way?
- Discussion (15 minutes)
- Discussion of what is causing the changes (good and bad)
- Do our projects and initiatives support the growth we want to see?
- Do we need to make any changes to our plan as a result of the metrics?
- Discussion of what is causing the changes (good and bad)
- Next Steps (5 minutes)
- Summary of the decisions made
- Agreement on the tasks and task owners for the next meeting
See Also: 5 Team Meeting Agenda Templates
2. Marketing Team Standup Meeting Template (Agile/Scrum)
Access the free agenda in Docs | Download all 50 for $47
Purpose: To provide quick updates on daily or weekly tasks, discuss any roadblocks, and facilitate collaboration among team members.
Template:
- Frequency: Daily, 2x per week or 3x per week
- Attendees: All marketing team members
- Duration: 15 minutes maximum
Process:
- Start and end on time
- Set a consistent time for the meeting to occur each day
- Screenshare your project management board
- Go around one-by-one to share updates on the questions below
Agenda:
- What did you work on yesterday?
- What will you work on today?
- What is getting in your way?
See Also: Daily Standup (Scrum Meeting) Template
3. Marketing Team Retrospective Agenda Example (Agile/Scrum)
Access the free agenda in Docs | Download all 50 for $47
Purpose: To reflect on the past sprint (people, relationships, processes, and tools) so that you can improve for the next sprint.
Template:
- Attendees: All marketing team members, Scrum Master
- Frequency: At the end of each sprint (1, 2, or 4 weeks typically)
- Duration: 1 hour
Agenda:
- What went well last sprint? (15 minutes)
- Discuss things that should be continued
- What didn’t go well last sprint? (15 minutes)
- Discuss things that got in the way of success and why
- What did we learn last sprint? (15 minutes)
- Discuss ideas or process improvements that were discovered last sprint and should be maintained
- What should we do differently the next sprint? (15 minutes)
- Discuss specific ways to change to clear roadblocks
- Record the exact tasks that need to be completed (and by whom)
(If you don’t like this agenda, we have five other retrospective templates here.)
4. Agency/Client Marketing Meeting Agenda (External)
Access the free agenda in Docs | Download all 50 for $47
Purpose: To update the client on the current campaign progress, gather feedback, and discuss the next steps.
Template:
- Frequency: Monthly
- Attendees: Client point person, Agency point person
- Duration: 45 minutes
Agenda:
- Client Updates (5 minutes)
- Ask the client: What has changed at the company? What is on your mind? Is there anything you’d like to decide today?
- Project Management (5 minutes)
- If you’re an Agile/Scrum agency, you show the backlog and Kanban board here
- Discuss what was completed in the previous month and what is planned for this month
- Update on the tasks that came about from the last meeting
- Monthly Reporting (15 minutes)
- Presentation of the marketing metrics (scorecard)
- Analysis of what is causing the changes (good and bad)
- Discussion (15 minutes)
- What needs to change (if anything) based on the reporting?
- Next Steps (5 minutes)
- Summary of the meeting
- Consensus on the tasks for the next meeting and projects to work on this month
5. Campaign Performance Meeting Agenda Template
Access the free agenda in Docs | Download all 50 for $47
Purpose: To analyze detailed performance metrics of specific marketing campaigns, discuss effectiveness, and adjust the plan (if needed).
Template:
- Frequency: Weekly, Monthly
- Attendees: Campaign Manager, people working on the campaign
- Duration: 30 minutes
Agenda:
- Reporting (10 minutes)
- For small teams, this could be one person presenting the marketing metrics/dashboard
- For large teams, this could be specialists or department heads reporting on metrics for their areas (SEO, PPC, social, tradeshows, etc.)
- Strategy Review (10 minutes)
- How are we improving over time?
- Do our projects and initiatives support the growth we want to see?
- Do we need to make any changes to our plan as a result of the metrics?
- Project Management Review (5 minutes)
- What was completed in the previous sprint/week/month?
- What wasn’t?
- What got in the way?
- Next Steps (5 minutes)
- Summary of decisions and tasks assigned
- Confirmation of the next scheduled meeting
Similar Meeting Agendas
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