Marketing Meeting Agendas For 5 Scenarios

This is part of our series on meeting agenda templates. You can edit these marketing meeting agendas in Google Docs or Word or print them out. 

Meeting Agenda Templates > Meeting Agendas By Department > Marketing Meeting Agenda

I ran a marketing agency for six years before starting Buildremote. So, I have lots of experience running marketing meetings. But on the other hand, I think most meetings are terrible (here’s some proof: we cut way down on our meeting cadence and I think most companies’ meetings are killing them).

Since you’ve landed on this article, maybe you and I agree! Here are five real marketing meeting agendas I used to run marketing teams. Click below to jump to a marketing meeting agenda example that fits your needs:

• • Marketing team meeting agenda
  • Marketing team standup
  • Marketing team retrospective
  • Agency/client marketing meeting
  • Campaign performance meeting
    • Download these – and many more – meeting agenda templates

 

1. Marketing Team Meeting Agenda Template (Internal)

Access the free agenda in Docs | Download all 50 for $47

Purpose: To get everyone on the same page about the metrics/results, the initiatives planned to drive the results, and to discuss new ideas to pursue or roadblocks to clear.

Template:

• Frequency: Weekly, Monthly
• Attendees: Marketing team members, Marketing Manager/Director
• Duration: 45 minutes

Agenda:

• Reporting (15 minutes)
  • For small teams, this could be one person presenting the marketing metrics/dashboard
  • For large teams, this could be specialists or department heads reporting on metrics for their areas (SEO, PPC, social, tradeshows, etc.)
• Sprint/Project Management Review (10 minutes)
  • What was completed in the previous sprint/week/month?
  • What wasn’t?
  • What got in the way?
• Discussion (15 minutes)
  • Discussion of what is causing the changes (good and bad)
    • Do our projects and initiatives support the growth we want to see?
    • Do we need to make any changes to our plan as a result of the metrics?
• Next Steps (5 minutes)
  • Summary of the decisions made
  • Agreement on the tasks and task owners for the next meeting

See Also: 5 Team Meeting Agenda Templates

 

2. Marketing Team Standup Meeting Template (Agile/Scrum)

Access the free agenda in Docs | Download all 50 for $47

Purpose: To provide quick updates on daily or weekly tasks, discuss any roadblocks, and facilitate collaboration among team members.

Template:

• Frequency: Daily, 2x per week or 3x per week
• Attendees: All marketing team members
• Duration: 15 minutes maximum

Process:

1. Start and end on time
2. Set a consistent time for the meeting to occur each day
3. Screenshare your project management board
4. Go around one-by-one to share updates on the questions below

Agenda:

1. What did you work on yesterday?
2. What will you work on today?
3. What is getting in your way?

See Also:  Daily Standup (Scrum Meeting) Template

 

3. Marketing Team Retrospective Agenda Example (Agile/Scrum)

Access the free agenda in Docs | Download all 50 for $47

Purpose: To reflect on the past sprint (people, relationships, processes, and tools) so that you can improve for the next sprint.

Template:

• Attendees: All marketing team members, Scrum Master
• Frequency: At the end of each sprint (1, 2, or 4 weeks typically)
• Duration: 1 hour

Agenda:

• What went well last sprint? (15 minutes)
  • Discuss things that should be continued
• What didn’t go well last sprint? (15 minutes)
  • Discuss things that got in the way of success and why
• What did we learn last sprint? (15 minutes)
  • Discuss ideas or process improvements that were discovered last sprint and should be maintained
• What should we do differently the next sprint? (15 minutes)
  • Discuss specific ways to change to clear roadblocks
  • Record the exact tasks that need to be completed (and by whom)

(If you don’t like this agenda, we have five other retrospective templates here.)

 

4. Agency/Client Marketing Meeting Agenda (External)

Access the free agenda in Docs | Download all 50 for $47

Purpose: To update the client on the current campaign progress, gather feedback, and discuss the next steps.

Template:

• Frequency: Monthly
• Attendees: Client point person, Agency point person
• Duration: 45 minutes

Agenda:

• Client Updates (5 minutes)
  • Ask the client: What has changed at the company? What is on your mind? Is there anything you’d like to decide today?
• Project Management (5 minutes)
  • If you’re an Agile/Scrum agency, you show the backlog and Kanban board here
  • Discuss what was completed in the previous month and what is planned for this month
  • Update on the tasks that came about from the last meeting
• Monthly Reporting (15 minutes)
  • Presentation of the marketing metrics (scorecard)
  • Analysis of what is causing the changes (good and bad)
• Discussion (15 minutes)
  • What needs to change (if anything) based on the reporting?
• Next Steps (5 minutes)
  • Summary of the meeting
  • Consensus on the tasks for the next meeting and projects to work on this month

 

5. Campaign Performance Meeting Agenda Template

Access the free agenda in Docs | Download all 50 for $47

Purpose: To analyze detailed performance metrics of specific marketing campaigns, discuss effectiveness, and adjust the plan (if needed).

Template:

• Frequency: Weekly, Monthly
• Attendees: Campaign Manager, people working on the campaign
• Duration: 30 minutes

Agenda:

• Reporting (10 minutes)
  • For small teams, this could be one person presenting the marketing metrics/dashboard
  • For large teams, this could be specialists or department heads reporting on metrics for their areas (SEO, PPC, social, tradeshows, etc.)
• Strategy Review (10 minutes)
  • How are we improving over time? 
  • Do our projects and initiatives support the growth we want to see?
  • Do we need to make any changes to our plan as a result of the metrics?
• Project Management Review (5 minutes)
  • What was completed in the previous sprint/week/month?
  • What wasn’t?
  • What got in the way?
• Next Steps (5 minutes)
  • Summary of decisions and tasks assigned
  • Confirmation of the next scheduled meeting

 

Similar Meeting Agendas

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