Report: 43 Companies Sticking With DEI [2025]

This research on companies reinforcing their commitment to DEI was released on January 26, 2025. The post was updated on January 28, 2025.

We first reported on companies scaling back DEI departments and policies in December 2024. We spotted a trend of companies backing away from DEI starting in 2023.

However, other companies have recently reinforced their commitment to DEI goals and initiatives. Below is a comprehensive list of companies and their recent actions supporting DEI.

Full list | Downloadable spreadsheet | Fortune 100 DEI Policy Database

👉 Notable Companies Committing To DEI Initiatives 👈

Here are the 43 companies from the last 12 months publicly stating their intent to continue DEI programs. If you’d like to access the data in spreadsheet form, click here.

As new announcements come out, we’ll update the report.

Goldman Sachs

Action: Cut Programs But Publicly Defended DEI
Date: 1/22/2025
Story: “A Goldman spokeswoman said the bank strongly believes that organizations benefit from diverse perspectives and that it is committed to operating its programs and policies in compliance with the law.” This company is also highlighted in companies cutting DEI programs.” (source)

Apple

Action: Cut Programs But Publicly Defended DEI
Date: 1/13/2025
Story: “Apple’s board of directors has recommended shareholders vote against a conservative think tank’s proposal to consider scrapping the tech giant’s diversity, equity and inclusion (DEI) initiatives.” This company is also highlighted in companies cutting DEI programs.” (source)

Microsoft

Action: Cut Programs But Publicly Defended DEI
Date: 10/1/2024
Story: “This next fiscal year our focus includes continuing to execute D&I and talent management best practices that we know deliver business outcomes as well as investing in net new opportunities to support skills and career growth.” This company is also highlighted in companies cutting DEI programs.” (source)

Action: Defended DEI Policies
Date: 1/22/2025
Story: “This week, Pinterest’s chief legal officer, Wanji Walcott, wrote on LinkedIn that the company’s ‘investments in a diverse and inclusive work force with equitable opportunities’ create ‘immense value for users and advertisers alike.'” (source)

Cigna

Action: Defended DEI Policies
Date: 9/13/2024
Story: “Cigna Group CEO David Cordani told shareholders that their DEI efforts “advance our business objectives and how we innovate and create solutions for employees or customers.” (source)

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Match Group

Action: Hired For A DEI Role
Date: 1/24/2025
Story: “We’re seeking a visionary Director of Diversity, Equity, and Inclusion (DEI) to lead our efforts in creating an inclusive workplace where all employees can thrive.” (source)

Alliance Health

Action: Hired For A DEI Role
Date: 1/23/2025
Story: The Diversity, Equity, and Inclusion (DE&I) Specialist will play an essential role in supporting our diversity, equity, and inclusion strategy by providing day-to-day project management and support for the diversity, equity, and inclusion program. (source)

Wilson Sonsini Goodrich & Rosati

Action: Hired For A DEI Role
Date: 1/23/2025
Story: “The firm’s Diversity, Equity, and Inclusion (DEI) team has an immediate, exciting opportunity for a service-oriented professional to join the team as a DEI Assistant.” (source)

Abercrombie and Fitch

Action: Hired For A DEI Role
Date: 1/22/2025
Story: “The Learning Specialist will support the I&D learning strategy, delivery, facilitation.” (source)

Johnson & Johnson

Action: Hired For A DEI Role
Date: 1/16/2025
Story: “We are searching for the best talent for Global Diversity, Equity & Inclusion (DEI) Insights & Engagement Leader.” (source)

Tiffany & Co

Action: Hired For A DEI Role
Date: 1/15/2025
Story: “Our dedication to diversity, equity, inclusion and belonging (DEIB) is integral to our mission of crafting a more inclusive world.” (source)

Philip Morris International

Action: Hired For A DEI Role
Date: 1/2/2025
Story: “This role will work closely with partners across the organization to help create an inclusive and diverse workplace where all employees feel valued, respected, and empowered.” (source)

Bering Straits Native Corporation

Action: Hired For A DEI Role
Date: 11/25/2024
Story: “The DEIA Advisor leads efforts to create an inclusive, equitable, and accessible environment by developing strategies, guiding organizational practices, and fostering a culture that values diversity and inclusion.” (source)

Nike

Action: Hired For A DEI Role
Date: 10/31/2024
Story: “Nike has named Kizmet Mills as its new DEI chief, making her the fifth person to fill the role since 2020.” (source)

MassMutual

Action: Hired For A DEI Role
Date: 10/26/2024
Story: “For more than 15 years, MassMutual has focused on diversity, equity, and inclusion (DEI) to attract the best talent and create a fair, innovative and inclusive culture, which better reaches and serves our customers.” (source)

Dollar Tree

Action: Hired For A DEI Role
Date: 6/1/2024
Story: “We are pleased to introduce Jessica (Jess) Thomas as our new SVP, Chief Diversity Officer.” (source)

Macy’s

Action: Hired For A DEI Role
Date: 4/18/2024
Story: “Macy’s, Inc. today announced the appointment of Abigail James as SVP and Chief Diversity, Equity, & Inclusion (DE&I) Officer. ” (source)

JPMorgan Chase

Action: Issued Public Statement (Interview, Blog, Press)
Date: 1/22/2025
Story: “JPMorgan CEO Jamie Dimon argued that diversity initiatives have been good for the bank’s bottom line, in contrast to recent DEI retreats by companies like Meta and Walmart.” (source)

Cisco Systems

Action: Issued Public Statement (Interview, Blog, Press)
Date: 1/22/2025
Story: “I think the pendulum swings a little wide in both directions. And for us, it’s about finding the equilibrium … You cannot argue with the fact that a diverse workforce is better. There’s too much business value …” (source)

McKinsey & Company

Action: Issued Public Statement (Interview, Blog, Press)
Date: 1/16/2025
Story: “At the BEA 2024 Solutions Summit McKinsey & Company Senior Partner Shelley Stewart III shares his expertise on the importance of DEI to corporate bottom lines, the legal landscape for corporations, and what we all must do to ensure continued progress.” (source)

Delta Airlines

Action: Issued Public Statement (Interview, Blog, Press)
Date: 1/13/2025
Story: “Delta leaders say corporate policies around diversity, equity, and inclusion, along with sustainability, are “critical” to its business. Carter (EVP of External Affairs) added that DEI is ‘about talent and that’s been our focus. And of course, the key differentiator at Delta is our people.'” (source)

PepsiCo

Action: Issued Public Statement (Interview, Blog, Press)
Date: 1/12/2025
Story: “PepsiCo’s ‘Mosaic’ Employee Resource Groups (ERGs) are a standout feature. These ERGs, which include networks for women, LGBTQ+ employees, veterans, and employees of different cultural backgrounds, provide platforms for advocacy, mentorship, and networking.” (source)

Citigroup

Action: Issued Public Statement (Interview, Blog, Press)
Date: 12/20/2024
Story: “DEI is part of our DNA,” says Irish Brown. Citi’s Chief DEI Officer and Head of Talent believes DEI is not only central to who Citi is but it also fuels Citi’s business success. (source)

National Football League

Action: Issued Public Statement (Interview, Blog, Press)
Date: 12/16/2024
Story: “We didn’t get into this because it was a trend, and we’re not getting out of it because it’s a trend,” NFL commissioner Roger Goodell said after the latest league meetings concluded Wednesday. “We’re in it because it makes the NFL better.” (source)

Logitech

Action: Issued Public Statement (Interview, Blog, Press)
Date: 11/25/2024
Story: “To make that happen, we know it is essential to actively promote DEI and do our part to support women’s professional esports players.” (source)

Ben & Jerry’s

Action: Issued Public Statement (Interview, Blog, Press)
Date: 11/8/2024
Story: “Like so many Americans, Ben & Jerry’s recognizes that the 2024 election results will have a devastating impact on the country. We refuse to be silent or stand idly by. With strength and resolve, we stand in solidarity with everyone who will face further harm and threats to their rights and dignity. Women, people of color, the LGBTQ+ community, immigrants, refugees, and so many more.” (source)

Ulta Beauty

Action: Issued Public Statement (Interview, Blog, Press)
Date: 10/30/2024
Story: Courtney Henderson, the Diversity, Equity & Inclusion Director at Ulta Beauty, shared the company’s new DEI training program. (source)

Ancestry

Action: Issued Public Statement (Interview, Blog, Press)
Date: 10/23/2024
Story: “It’s great to have events and build inclusion and belonging,” Koller said, “but at the end of the day, if our systems and processes are not helping us achieve an equitable experience, we’re fighting an uphill battle.” (source)

HLW

Action: Issued Public Statement (Interview, Blog, Press)
Date: 10/23/2024
Story: “Pay equity is also central to HLW’s DEI strategy. The firm says that through annual compensation reviews, it has narrowed its gender pay gap to a maximum of 10% higher for men versus women, in certain roles. Mathai said it continues to reduce the gaps through promotion cycles.” (source)

Mitre

Action: Issued Public Statement (Interview, Blog, Press)
Date: 10/23/2024
Story: “Our people are data-driven,” said Heba Mahmoud, a senior manager of inclusion and diversity at Mitre. “At first they thought DEI was about feel-good emotions, but the data showed it’s critical to our daily work. When employees don’t feel included or like they belong, they aren’t as productive or successful. This data became a proof of concept.” (source)

Sephora

Action: Issued Public Statement (Interview, Blog, Press)
Date: 9/6/2024
Story: “Instead of abandoning DEI efforts like so many in recent weeks (John Deere, Tractor Supply) Sephora doubled down on difference, and empowered their VP of DEI George-Axelle Broussillon Matschinga to strengthen their business model.” (source)

Adobe

Action: Pledged Funds For DEI Initiatives
Date: 1/22/2025
Story: “Adobe is committed to fostering diversity in the film industry. The Adobe Film & TV Fund announced an additional $5M commitment to the Adobe Film & TV Fund, bringing this to an $11M fund that has to date supported underrepresented creators and filmmakers in finding career opportunities on-screen and behind the camera.” (source)

Meijer

Action: Pledged Funds For DEI Initiatives
Date: 2/1/2024
Story: “Meijer reaffirmed its commitment today to growing its selection of Black-owned brands to meet customer interest and demonstrate its support of small businesses in its communities. Since formalizing this program in 2021, Meijer has grown its selection of Black-owned brands by nearly 35%.” (source)

Gap Inc.

Action: Set DEI Goals
Date: 3/6/2024
Story: “Gap has set multiple DEI goals focused on racial diversity; by 2025, it seeks to increase representation of Black store leaders by 50% and double Black and Latinx-identifying employees in its US region.” (source)

Costco

Action: Shareholders Upheld DEI
Date: 1/24/2025
Story: “Some 98% of shareholders voted to keep the company’s initiatives, which have included training, open conversations to promote inclusivity, and the appointment of its first chief diversity officer in 2022.” (source)

Best Buy

Action: Updated DEI Web Page
Date: 1/8/2025
Story: “We’re committed to creating a more inclusive future, both inside our company and in our communities.” (source)

Old Navy

Action: Updated DEI Web Page
Date: 11/12/2024
Story: “We’re working every day to build a more inclusive workplace where all employees are seen, heard and valued and that means creating systemic change within our talent practices from “hire to retire”. (source)

TJX Companies

Action: Updated DEI Web Page
Date: 7/1/2024
Story: “At TJX, inclusion and diversity have been an important part of who we are for many years, and we are strongly committed to continuing to build a more inclusive and diverse workplace.” (source)

Chik-Fil-A

Action: Updated DEI Web Page
Date: 6/22/2024
Story: “Chick-fil-A, Inc. is an equal opportunity employer that values diversity, equity and inclusion.” (source)

Mastercard

Action: Updated DEI Web Page
Date: 5/24/2024
Story: “Our day-to-day DEI efforts are guided by our Chief Inclusion Officer, who reports to our Chief Administrative Officer, and our global DEI team.” (source)

Progressive

Action: Updated DEI Web Page
Date: 5/2/2024
Story: That’s why we’re so deeply committed to diversity, equity, and inclusion (DEI). We recognize that DEI can be a polarizing term these days. But at Progressive, our unique approach to DEI stems directly from our long-standing Core Values, which have guided our business for decades. (source)

GoTo Foods

Action: Updated DEI Web Page
Date: 2/20/2024
Story: “GoTo Foods is committed to creating a more diverse organization and an equitable place to work.” (source)

Kroger

Action: Won A DEI Workplace Award
Date: 3/11/2024
Story: “The Kroger Co. (NYSE: KR), today announced it has been recognized as a Best Workplace for Diverse Professionals by Mogul, a diversity-focused HR tech and recruitment firm. Kroger ranked in the top three among the list of 100 honorees.” (source)

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