Report: 44 Companies Sticking With DEI [2025]

This research on companies reinforcing their commitment to DEI was released on January 26, 2025. The post was most recently updated on February 17, 2025.

We first reported on companies scaling back DEI departments and policies in December 2024. We spotted a trend of companies backing away from DEI starting in 2023. 

However, other companies have recently reinforced their commitment to DEI goals and initiatives. Below is a comprehensive list of companies and their recent actions supporting DEI.

Full list | Downloadable spreadsheet | Fortune 100 DEI Policy Database

 

👉 Notable Companies Committing To DEI Initiatives 👈

Here are the 44 companies from the last 12 months publicly stating their intent to continue DEI programs. If you’d like to access the data in spreadsheet form, click here.

As new announcements come out, we’ll update the report.

• Want to access this list in a spreadsheet?
• Want to see our other research on DEI?
  • Fortune 100 DEI Policy Database
  • Companies Facing DEI Shareholder Proposals
  • Companies Cutting/Ending DEI
  • Universities Cutting DEI Programs
  • Companies Facing DEI Lawsuits
  • 38 Notable CEO Quotes On DEI

Verizon

• Action: Issued Public Statement (Interview, Blog, Press)
• Date: 2/25/2025
• Story: In a recruiting email from Verizon to AT&T employees, the company said, “If you’re looking for a culture of learning that fosters diversity, equity, and inclusion with room to grow, our V Team may be the place for you.”

Learn more about Verizon’s DEI program.

Procter & Gamble

• Action: Issued Public Statement (Interview, Blog, Press)
• Date: 2/17/2025
• Story: “Equality and inclusion is good for our business … this cannot and will not change,” P&G CEO Jon Moeller said in a statement to The Enquirer. “It’s critical to who we are and what we do, to our principles, values and purpose and most importantly to winning.” (source)

Learn more about P&G’s DEI program.

Deutsche Bank

• Action: Defended DEI Policies
• Date: 1/30/2025
• Story: “Deutsche Bank joined other big banks, including JPMorgan Chase and Goldman Sachs, in defending its diversity, equity and inclusion programs on Thursday,” (source)

Goldman Sachs

• Action: Cut Programs But Publicly Defended DEI
• Date: 1/22/2025
• Story: “A Goldman spokeswoman said the bank strongly believes that organizations benefit from diverse perspectives and that it is committed to operating its programs and policies in compliance with the law..” (source)

Learn more about the status of Goldman’s DEI policy.

Apple

• Action: Cut Programs But Publicly Defended DEI
• Date: 1/13/2025
• Story: “Apple’s board of directors has recommended shareholders vote against a conservative think tank’s proposal to consider scrapping the tech giant’s diversity, equity and inclusion (DEI) initiatives.” This company is also highlighted in companies cutting DEI programs.” (source)

See Also: Report: Companies Facing DEI Lawsuits

Pinterest

• Action: Defended DEI Policies
• Date: 1/22/2025
• Story: “This week, Pinterest’s chief legal officer, Wanji Walcott, wrote on LinkedIn that the company’s ‘investments in a diverse and inclusive work force with equitable opportunities’ create ‘immense value for users and advertisers alike.'” (source)

Cigna

• Action: Defended DEI Policies
• Date: 9/13/2024
• Story: “Cigna Group CEO David Cordani told shareholders that their DEI efforts “advance our business objectives and how we innovate and create solutions for employees or customers.” (source)

Access the data

 

Match Group

• Action: Hired For A DEI Role
• Date: 1/24/2025
• Story: “We’re seeking a visionary Director of Diversity, Equity, and Inclusion (DEI) to lead our efforts in creating an inclusive workplace where all employees can thrive.” (source)

Alliance Health

• Action: Hired For A DEI Role
• Date: 1/23/2025
• Story: The Diversity, Equity, and Inclusion (DE&I) Specialist will play an essential role in supporting our diversity, equity, and inclusion strategy by providing day-to-day project management and support for the diversity, equity, and inclusion program. (source)

Wilson Sonsini Goodrich & Rosati

• Action: Hired For A DEI Role
• Date: 1/23/2025
• Story: “The firm’s Diversity, Equity, and Inclusion (DEI) team has an immediate, exciting opportunity for a service-oriented professional to join the team as a DEI Assistant.” (source)

See Also: Colleges & Universities Cutting DEI Programs

Abercrombie and Fitch

• Action: Hired For A DEI Role
• Date: 1/22/2025
• Story: “The Learning Specialist will support the I&D learning strategy, delivery, facilitation.” (source)

Johnson & Johnson

• Action: Hired For A DEI Role
• Date: 1/16/2025
• Story: “We are searching for the best talent for Global Diversity, Equity & Inclusion (DEI) Insights & Engagement Leader.” (source)

Tiffany & Co

• Action: Hired For A DEI Role
• Date: 1/15/2025
• Story: “Our dedication to diversity, equity, inclusion and belonging (DEIB) is integral to our mission of crafting a more inclusive world.” (source)

Philip Morris International

• Action: Hired For A DEI Role
• Date: 1/2/2025
• Story: “This role will work closely with partners across the organization to help create an inclusive and diverse workplace where all employees feel valued, respected, and empowered.” (source)

Honda

• Action: Updated DEI Web Page
• Date: 12/30/2024
• Story: “In North America, Honda has been committed to practicing Honda’s philosophy of ‘Respect for the Individual’ through enhanced diversity, equity, and inclusion activities.” (source)

Bering Straits Native Corporation

• Action: Hired For A DEI Role
• Date: 11/25/2024
• Story: “The DEIA Advisor leads efforts to create an inclusive, equitable, and accessible environment by developing strategies, guiding organizational practices, and fostering a culture that values diversity and inclusion.” (source)

Nike

• Action: Hired For A DEI Role
• Date: 10/31/2024
• Story: “Nike has named Kizmet Mills as its new DEI chief, making her the fifth person to fill the role since 2020.” (source)

MassMutual

• Action: Hired For A DEI Role
• Date: 10/26/2024
• Story: “For more than 15 years, MassMutual has focused on diversity, equity, and inclusion (DEI) to attract the best talent and create a fair, innovative and inclusive culture, which better reaches and serves our customers.” (source)

Dollar Tree

• Action: Hired For A DEI Role
• Date: 6/1/2024
• Story: “We are pleased to introduce Jessica (Jess) Thomas as our new SVP, Chief Diversity Officer.” (source)

Macy’s

• Action: Hired For A DEI Role
• Date: 4/18/2024
• Story: “Macy’s, Inc. today announced the appointment of Abigail James as SVP and Chief Diversity, Equity, & Inclusion (DE&I) Officer. ” (source)

Learn more about the current state of DEI policies at Macy’s.

JPMorgan Chase

• Action: Issued Public Statement (Interview, Blog, Press)
• Date: 1/22/2025
• Story: “JPMorgan CEO Jamie Dimon argued that diversity initiatives have been good for the bank’s bottom line, in contrast to recent DEI retreats by companies like Meta and Walmart.” (source)

Cisco Systems

• Action: Issued Public Statement (Interview, Blog, Press)
• Date: 1/22/2025
• Story: “I think the pendulum swings a little wide in both directions. And for us, it’s about finding the equilibrium … You cannot argue with the fact that a diverse workforce is better. There’s too much business value …” (source)

McKinsey & Company

• Action: Issued Public Statement (Interview, Blog, Press)
• Date: 1/16/2025
• Story: “At the BEA 2024 Solutions Summit McKinsey & Company Senior Partner Shelley Stewart III shares his expertise on the importance of DEI to corporate bottom lines, the legal landscape for corporations, and what we all must do to ensure continued progress.” (source)

Delta Airlines

• Action: Issued Public Statement (Interview, Blog, Press)
• Date: 1/13/2025
• Story: “Delta leaders say corporate policies around diversity, equity, and inclusion, along with sustainability, are “critical” to its business. Carter (EVP of External Affairs) added that DEI is ‘about talent and that’s been our focus. And of course, the key differentiator at Delta is our people.'” (source)

National Football League

• Action: Issued Public Statement (Interview, Blog, Press)
• Date: 12/16/2024
• Story: “We didn’t get into this because it was a trend, and we’re not getting out of it because it’s a trend,” NFL commissioner Roger Goodell said after the latest league meetings concluded Wednesday. “We’re in it because it makes the NFL better.” (source)

Logitech

• Action: Issued Public Statement (Interview, Blog, Press)
• Date: 11/25/2024
• Story: “To make that happen, we know it is essential to actively promote DEI and do our part to support women’s professional esports players.” (source)

Ben & Jerry’s

• Action: Issued Public Statement (Interview, Blog, Press)
• Date: 11/8/2024
• Story: “Like so many Americans, Ben & Jerry’s recognizes that the 2024 election results will have a devastating impact on the country. We refuse to be silent or stand idly by. With strength and resolve, we stand in solidarity with everyone who will face further harm and threats to their rights and dignity. Women, people of color, the LGBTQ+ community, immigrants, refugees, and so many more.” (source)

Ulta Beauty

• Action: Issued Public Statement (Interview, Blog, Press)
• Date: 10/30/2024
• Story: Courtney Henderson, the Diversity, Equity & Inclusion Director at Ulta Beauty, shared the company’s new DEI training program. (source)

Ancestry

• Action: Issued Public Statement (Interview, Blog, Press)
• Date: 10/23/2024
• Story: “It’s great to have events and build inclusion and belonging,” Koller said, “but at the end of the day, if our systems and processes are not helping us achieve an equitable experience, we’re fighting an uphill battle.” (source)

HLW

• Action: Issued Public Statement (Interview, Blog, Press)
• Date: 10/23/2024
• Story: “Pay equity is also central to HLW’s DEI strategy. The firm says that through annual compensation reviews, it has narrowed its gender pay gap to a maximum of 10% higher for men versus women, in certain roles. Mathai said it continues to reduce the gaps through promotion cycles.” (source)

Mitre

• Action: Issued Public Statement (Interview, Blog, Press)
• Date: 10/23/2024
• Story: “Our people are data-driven,” said Heba Mahmoud, a senior manager of inclusion and diversity at Mitre. “At first they thought DEI was about feel-good emotions, but the data showed it’s critical to our daily work. When employees don’t feel included or like they belong, they aren’t as productive or successful. This data became a proof of concept.” (source)

Sephora

• Action: Issued Public Statement (Interview, Blog, Press)
• Date: 9/6/2024
• Story: “Instead of abandoning DEI efforts like so many in recent weeks (John Deere, Tractor Supply) Sephora doubled down on difference, and empowered their VP of DEI George-Axelle Broussillon Matschinga to strengthen their business model.” (source)

Adobe

• Action: Pledged Funds For DEI Initiatives
• Date: 1/22/2025
• Story: “Adobe is committed to fostering diversity in the film industry. The Adobe Film & TV Fund announced an additional $5M commitment to the Adobe Film & TV Fund, bringing this to an $11M fund that has to date supported underrepresented creators and filmmakers in finding career opportunities on-screen and behind the camera.” (source)

Meijer

• Action: Pledged Funds For DEI Initiatives
• Date: 2/1/2024
• Story: “Meijer reaffirmed its commitment today to growing its selection of Black-owned brands to meet customer interest and demonstrate its support of small businesses in its communities. Since formalizing this program in 2021, Meijer has grown its selection of Black-owned brands by nearly 35%.” (source)

Learn more about Meijer’s DEI program.

Gap Inc.

• Action: Set DEI Goals
• Date: 3/6/2024
• Story: “Gap has set multiple DEI goals focused on racial diversity; by 2025, it seeks to increase representation of Black store leaders by 50% and double Black and Latinx-identifying employees in its US region.” (source)

Costco

• Action: Shareholders Upheld DEI
• Date: 1/24/2025
• Story: “Some 98% of shareholders voted to keep the company’s initiatives, which have included training, open conversations to promote inclusivity, and the appointment of its first chief diversity officer in 2022.” (source)

Best Buy

• Action: Updated DEI Web Page
• Date: 1/8/2025
• Story: “We’re committed to creating a more inclusive future, both inside our company and in our communities.” (source)

However, Best Buy did remove diversity-hiring goals from its 2024 report.

Old Navy

• Action: Updated DEI Web Page
• Date: 11/12/2024
• Story: “We’re working every day to build a more inclusive workplace where all employees are seen, heard and valued and that means creating systemic change within our talent practices from “hire to retire”. (source)

TJX Companies

• Action: Updated DEI Web Page
• Date: 7/1/2024
• Story: “At TJX, inclusion and diversity have been an important part of who we are for many years, and we are strongly committed to continuing to build a more inclusive and diverse workplace.” (source)

Chik-Fil-A

• Action: Updated DEI Web Page
• Date: 6/22/2024
• Story: “Chick-fil-A, Inc. is an equal opportunity employer that values diversity, equity and inclusion.” (source)

Mastercard

• Action: Updated DEI Web Page
• Date: 5/24/2024
• Story: “Our day-to-day DEI efforts are guided by our Chief Inclusion Officer, who reports to our Chief Administrative Officer, and our global DEI team.” (source)

Progressive

• Action: Updated DEI Web Page
• Date: 5/2/2024
• Story: That’s why we’re so deeply committed to diversity, equity, and inclusion (DEI). We recognize that DEI can be a polarizing term these days. But at Progressive, our unique approach to DEI stems directly from our long-standing Core Values, which have guided our business for decades. (source)

GoTo Foods

• Action: Updated DEI Web Page
• Date: 2/20/2024
• Story: “GoTo Foods is committed to creating a more diverse organization and an equitable place to work.” (source)

Kroger

• Action: Won A DEI Workplace Award
• Date: 3/11/2024
• Story: “The Kroger Co. (NYSE: KR), today announced it has been recognized as a Best Workplace for Diverse Professionals by Mogul, a diversity-focused HR tech and recruitment firm. Kroger ranked in the top three among the list of 100 honorees.” (source)

Learn more about DEI at Kroger.

Access the best DEI policy data

• Access this report of companies defending DEI for free here.
• Download this list of companies ending DEI for free here.
• Access the Fortune 100 DEI Policy Database

Access the data

 

See Also: Companies Ending DEI Policies| Fortune 500 Return To Office Policies | Every Company Moving To Texas |  Notable Companies Leaving Chicago | CEOs Stepping Down

 

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