Report: 43 Companies Sticking With DEI [2025]

This research on companies reinforcing their commitment to DEI was released on January 26, 2025. The post was updated on January 28, 2025.

We first reported on companies scaling back DEI departments and policies in December 2024. We spotted a trend of companies backing away from DEI starting in 2023. 

However, other companies have recently reinforced their commitment to DEI goals and initiatives. Below is a comprehensive list of companies and their recent actions supporting DEI.

Full list | Downloadable spreadsheet | Fortune 100 DEI Policy Database

 

👉 Notable Companies Committing To DEI Initiatives 👈

Here are the 15 company announcements from 2025 publicly stating their intent to continue DEI programs. If you’d like to access the full report (with 43 companies over the past 12 months), click here.

As new announcements come out, we’ll update the report.

• Want to access this list in a spreadsheet?
• Want to see the Fortune 100 DEI Database? 

Costco

• Action: Shareholders Upheld DEI
• Date: 1/24/2025
• Story: “Some 98% of shareholders voted to keep the company’s initiatives, which have included training, open conversations to promote inclusivity, and the appointment of its first chief diversity officer in 2022.” (source)

Match Group

• Action: Hired For A DEI Role
• Date: 1/24/2025
• Story: “We’re seeking a visionary Director of Diversity, Equity, and Inclusion (DEI) to lead our efforts in creating an inclusive workplace where all employees can thrive.” (source)

Alliance Health

• Action: Hired For A DEI Role
• Date: 1/23/2025
• Story: The Diversity, Equity, and Inclusion (DE&I) Specialist will play an essential role in supporting our diversity, equity, and inclusion strategy by providing day-to-day project management and support for the diversity, equity, and inclusion program. (source)

Pinterest

• Action: Defended DEI Policies
• Date: 1/22/2025
• Story: “This week, Pinterest’s chief legal officer, Wanji Walcott, wrote on LinkedIn that the company’s ‘investments in a diverse and inclusive work force with equitable opportunities’ create ‘immense value for users and advertisers alike.'” (source)

Goldman Sachs

• Action: Cut Some Programs But Publicly Defended DEI
• Date: 1/22/2025
• Story: “A Goldman spokeswoman said the bank strongly believes that organizations benefit from diverse perspectives and that it is committed to operating its programs and policies in compliance with the law.” This company is also highlighted in companies cutting DEI programs.” (source)

JPMorgan Chase

• Action: Shared DEI Stance In An Interview
• Date: 1/22/2025
• Story: “JPMorgan CEO Jamie Dimon argued that diversity initiatives have been good for the bank’s bottom line, in contrast to recent DEI retreats by companies like Meta and Walmart.” (source)

Access the data

 

Adobe

• Action: Pledged Funds For DEI Initiatives
• Date: 1/22/2025
• Story: “Adobe is committed to fostering diversity in the film industry. The Adobe Film & TV Fund announced an additional $5M commitment to the Adobe Film & TV Fund, bringing this to an $11M fund that has to date supported underrepresented creators and filmmakers in finding career opportunities on-screen and behind the camera.” (source)

Cisco Systems

• Action: Shared DEI Stance In An Interview
• Date: 1/22/2025
• Story: “I think the pendulum swings a little wide in both directions. And for us, it’s about finding the equilibrium … You cannot argue with the fact that a diverse workforce is better. There’s too much business value …” (source)

McKinsey & Company

• Action: Shared DEI Stance In An Interview
• Date: 1/16/2025
• Story: “At the BEA 2024 Solutions Summit McKinsey & Company Senior Partner Shelley Stewart III shares his expertise on the importance of DEI to corporate bottom lines, the legal landscape for corporations, and what we all must do to ensure continued progress.” (source)

Johnson & Johnson

• Action: Hired For A DEI Role
• Date: 1/16/2025
• Story: “We are searching for the best talent for Global Diversity, Equity & Inclusion (DEI) Insights & Engagement Leader.” (source)

Apple

• Action: Cut Some Programs But Publicly Defended DEI
• Date: 1/13/2025
• Story: “Apple’s board of directors has recommended shareholders vote against a conservative think tank’s proposal to consider scrapping the tech giant’s diversity, equity and inclusion (DEI) initiatives. This company is also highlighted in companies cutting DEI programs.” (source)

See Also: Fortune 100 DEI Programs Analyzed

Delta Airlines

• Action: Shared DEI Stance In An Interview
• Date: 1/13/2025
• Story: “Delta leaders say corporate policies around diversity, equity, and inclusion, along with sustainability, are “critical” to its business. Carter (EVP of External Affairs) added that DEI is ‘about talent and that’s been our focus. And of course, the key differentiator at Delta is our people.'” (source)

PepsiCo

• Action: Shared DEI Stance In An Interview
• Date: 1/12/2025
• Story: “PepsiCo’s ‘Mosaic’ Employee Resource Groups (ERGs) are a standout feature. These ERGs, which include networks for women, LGBTQ+ employees, veterans, and employees of different cultural backgrounds, provide platforms for advocacy, mentorship, and networking.” (source)

Best Buy

• Action: Updated DEI Web Page
• Date: 1/8/2025
• Story: “We’re committed to creating a more inclusive future, both inside our company and in our communities.” (source)

Philip Morris International

• Action: Hired For A DEI Role
• Date: 1/2/2025
• Story: “This role will work closely with partners across the organization to help create an inclusive and diverse workplace where all employees feel valued, respected, and empowered.” (source)

Access the best DEI policy data

• Buy this report of companies defending DEI here.
• Download this list of companies ending DEI for free here.
• Access the Fortune 100 DEI Policy Database

Access the data

 

See Also: Companies Ending DEI Policies| Fortune 500 Return To Office Policies | Every Company Moving To Texas |  Notable Companies Leaving Chicago | CEOs Stepping Down

 

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